Top 10 Reasons - Digital Signage
Because it’s 2018!
Print is so 1900’s and until the past decade we had not progressed much since Jinan Liu's Fine Needle Shop (slight exaggeration). But things have now come a long way since papyrus and copper plates. So if you’re ready (we don’t want to rush you or anything…) to take that leap into the 21st century then Digital Signage is where it’s at, unless that 19th century look is your thing, then perhaps stick with the handwritten calligraphy posters
Pressed To Print
We all have budgets (boo!), and like a wise man once said “you have to spend money to make money”. Then an even wiser man came along and said that “if you buy cheap you buy twice!” Most companies rely heavily on printed advertising campaigns, these are a truly outdated approach as they are overpriced, time consuming, bad for the environment and inflexible. With Digital Signage all these problems are erased in one simple click (yeah we thought it was clever too) and in the long run it will save you/your company a great deal of money as well as opting you in to a whole new world of other benefits
Put your Digital Signage to work for you! Your screens could be a great source of revenue, especially if you have a prime location. Gone are the days of paying some cash to put your hand written notices in the windows of the local off-licence, and born are the days of premium screen space sales. There are a whole host of sites that will help you to ‘rent out’ your screen space to other companies so they can advertise their services and/or products
With Digital Signage you can update new and existing advertising campaigns in a matter of seconds. Most excitingly you can do all this without even physically being there, you could update your screens in New York whilst having lunch in London (how very 21st century). This allows you to be more reactive to ever changing trends, be more competitive with your pricing, push products and sales, and of course build relationships with your suppliers and customers alike in new and exciting ways by offering a more bespoke in-store experience
Draw more attention to your brand, products, services or whatever it is you do/offer. Digital Signage can be vibrant, colourful and dynamic, there are a bunch of studies that super smart people have conducted to say that video/moving content signage attracts the human eye more than static print, over 400% more to be exact, simply because of how our brains work. Of course the quality of your campaigns have a huge part to play too, which is why using great software with a cool design studio such as the one found in Pixelart will be a huge help
Saving precious time is an essential recipe for any business, big or small. The more you are able to automate processes the more time you will free up for you and your staff to focus on other, hopefully more interesting, matters. By automating your marketing campaigns weeks or months in advance with Pixelart you can save hours if not days/weeks of time. Not to mention you will be able to integrate other business processes too, such as live meeting room availability and live stock checking
In the digital age data is becoming a hot topic for all businesses. New and exciting ways are emerging everyday which can help us to offer a more bespoke, relevant service to consumers, clients and customers alike. With Digital Signage you can capture useful data such as impressions, a highly valuable statistic to measure the impact and success of your marketing campaigns. You can also use Digital Signage tech tools to create a demographic of your clients and make more targeted campaigns, so that age or gender specific products are played to the correct audience for example. All whilst capturing a host of information to create highly valuable databases for your business
Reactive & Proactive
With Digital Signage you can now be more creative than ever and communicate with your customers in new ultra modern ways in-store. Beacon technology, client loyalty programmes, and targeted campaigns are just a few of the areas which are greatly benefiting from these advances. These technologies have come a long way in the past few years and are definitely worth implementing into the businesses of the future. They will allow you to be more proactive and reactive with your campaigns as you can offer more bespoke deals, promotions and products based on reactive data. This means you can reach your customers with relevant content in the right place at the right time creating a more enhanced in-store experience
How Do I Look?
There is no doubt that Digital Signage will massively improve your brand image and offer freedom to ‘change outfits’ too. In essence it shouts high quality (basically it looks modern, fancy & expensive). But even if that’s not the ‘look’ you are going for, the best thing about it is that it’s so versatile and can be optimised to suit pretty much any style. With a great Digital Signage management software, like Pixelart, you will be able to build your brands image and stay on top of ever changing trends across a limitless network more easily than ever
Ok, so perhaps you don’t advertise any brand, products or services, but fear not! Digital Signage is still very much useful to your business. Screens can help to manage a myriad of processes, from working as a key source of information for visitors, clients and employees such as wayfinding or safety procedures to an interactive work space for your company. There are many inventive ways to introduce Digital Signage into your business
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